Headquartered in Toronto, Canada, the PATRICK ASSARAF brand is Patrick’s pursuit of perfection and unwavering vision. Behind the success of the brand lies a devoted team of designers and creators, all under the dynamic leadership of Patrick. His taste and expertise in menswear was inspired by attending Pitti Uomo in Florence, Italy over the past 35 years. This connection to Florence continues to shape his approach to the pursuit of luxury menswear perfection.
What began with a single Iconic T-shirt has evolved into an extensive collection with the finest materials and impeccable craftsmanship. The PATRICK ASSARAF collections are effortlessly elegant, providing ease for the modern man. The collection proudly features Pima cotton sourced from the heart of Peru, merino wool selected from Italy’s most prestigious mills, and knitwear using state-of-the-art machinery and technology.
A commitment to delivering unmatched quality, tailoring, and value has earned the loyalty of customers worldwide, with the brand featured in more than 180 prestigious retailers across North America.